Grandville Renews Contract with Retail Grocer Roundy’s
GRAND RAPIDS, MI—Roundy’s Supermarkets, a Midwestern retail grocer with more than 150 stores, has renewed its contract with Grandville Printing Co. (GPC) to digitally print in-store shelf tags, price signs and posters every week.
Roundy’s utilizes GPC’s Nexgen program where shelf edge tags and price signs are delivered bursted and boxed in plan-o-gram order by aisle for each individual store. The tags are centrally printed using HP Indigo digital presses, cut and packaged in plan-o-gram order, boxed and delivered every week.
Roundy’s started working with GPC in April 2010 by piloting the Nexgen program in four of its stores. During that time, the grocer partnered with GPC’s creative and technology team to take full advantage of the printer’s just-in-time, four-color variable data print engine capability.
In addition to the hours of store’s weekly labor savings, Roundy’s pricing and marketing departments now have the ability to make changes faster and benefit from relevant messaging to consumers at the shelf.