Signage and Graphics Shop Aggressively Grows with Inca Onset S40 PrinterNovember 29, 2011
The Inca Onset S40 has given Jarob a four-fold increase in capacity, faster turnaround, and more competitive pricing, and they plan to take full advantage of their new capabilities. “We plan to offer more services to our existing customers, and to gain market share,” Bishop said. “My goal is to fill the S40 up as fast as possible.”
Shortly after the Inca Onset S40 was up and running, Jarob held an open house to introduce the new machine and its capabilities to customers and employees.
“It was a chance for everyone to see the samples and see the print quality,” VanPortfleet said. “Seeing it live gave it a real ‘wow’ factor.”
Customers were very impressed with the speed of the machine as the automation system stacked up sample after sample.
“We ran the S40 side by side with the Turbo, and it was eye opening to see how much faster the Onset prints. We explained to everyone that jobs that took a week to run on the Columbia Turbo were produced in a day on the Onset. Everyone could immediately see the impact it would have on our business.”
VanPortfleet continued, “Once we started to send out samples to prospective customers, things really picked up. There was much more interest coming in, more quotes going out, and we received many more sample requests. We are changing conventional thinking about both quality and price with the S40. The Inca Onset S40 definitely opened a door to increased business for us,” VanPortfleet said.
“We let everyone in the area know about our new S40 and the spectacular work we were doing. Customers who previously said they were happy with their current supplier saw our samples and now want to talk to us.”
The investment in the Inca Onset S40 positively affected the sales team and the company’s employees. Bishop said, “Our team was very motivated by the purchase, we felt that if management was willing to make that level of investment in us, and believe in our ability to sell, we weren’t going to let them down. We’re seeing more customers this year than we have in other years combined, and we’re aggressively promoting Jarob and its new capabilities. Jarob was once a well-kept secret, but not anymore. We’re confident the S40 is going to help us grow and expand the range of customers we service.”
Fujifilm North America Corp., a marketing subsidiary of Fujifilm Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services.