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Shutterfly Acquires WMSG to Expand Commercial Print Business

November 8, 2010
REDWOOD CITY, CA—Nov. 08, 2010—Shutterfly Inc., a leading Internet-based social expression and personal publishing service, announced that it has acquired certain assets and liabilities of WMSG, Inc. (WMSG) to enable a complete solution for variable data print marketers and other print-on-demand opportunities. WMSG is a privately-held, digital direct marketing provider with strong data management and marketing analytics capabilities located in Dallas.

The transaction, which closed on Nov. 5, 2010, was structured as an asset purchase for $6 million cash.

“We’re excited to combine WMSG’s data management and marketing analytics capabilities with Shutterfly’s state-of-the-art manufacturing resources. Together, we believe we can bring efficient, scalable end-to-end variable digital marketing solutions to direct marketing campaigns of any size and scope,” said Jeffrey Housenbold, president and CEO of Shutterfly. “The WMSG team brings a wealth of experience delivering high-ROI direct marketing campaigns and other print-on-demand services that will greatly benefit our existing commercial clients and help enable accelerated growth in this large and growing market.”

Originally formed as a subsidiary of Williamson Printing, WMSG began independent operations in 2005 and has earned a reputation for delivering high-performing direct marketing campaigns for marketing agencies and several Fortune 500 clients, including Toyota and Dell. WMSG President Jim Liszewski will join Shutterfly and lead the commercial print initiative reporting to Dwayne Black, senior vice president of Operations.

About Shutterfly
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

Source: Company press release.

 

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