Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Show Review--Delivering On-demand

April 2000
Digital printing is finally well beyond concept acceptance, as On Demand proved last month. New moves in on-press imaging and color server technologies—and the Internet—are delivering on the promise of digital printing.


BY MARIE RANOIA ALONSO


Given the impossible-to-ignore high velocity of the Internet as it targets multiple areas of the print production process lately, it is no surprise that the Internet is also targeting the time-sensitive profit center that is on-demand digital printing.

True to current form, the dotcom emphasis at On Demand in New York was staggering, but not surprising—new online solutions for on-demand document fulfillment, new Internet tools for the on-demand supply chain and new activities from the likes of Kinko's that position the Internet firmly in demand of on-demand printing.

Still, although pivotal at On Demand, the Internet was not the only talk at the Big Apple show. The show also marked the first public demonstrations of a new, elite generation of digital color sheet- and web-fed presses, with new devices on display from Heidelberg, Indigo, Xeikon and Xerox, as well as new innovations in on-demand color servers, notably an intriguing new launch by Scitex, and variable data software solutions, plus an array of front end technologies for streamlined workflows leading to on-demand finishing devices.

But first, the Internet . . .

E-News
ImageX.com, a business-to-business Internet solution for printed business materials, unveiled PrintPlace.com, an online vertical marketplace that provides content, community and commerce for the graphic arts. PrintPlace.com offers a new marketplace designed to serve buyers and sellers of print, prepress, paper and graphic design products and services. The paper industry is currently the area in which ImageX.com participates. PrintPlace.com is designed to provide supply chain value all the way from buyers and sellers to suppliers within the entire graphic arts industry. This marketplace offers complete functionality for procurement, print management, bidding services, auctions and workflow management systems. PrintPlace.com also offers a full range of content, news and industry links to help facilitate the full-service needs required throughout the industry.

MediaFlex.com, a provider of e-commerce solutions for the digital printing industry, announced a worldwide agreement with Sir Speedy. Under the terms of this agreement, Sir Speedy franchises will have the ability to provide customized, Web-based document ordering and fulfillment services to their major account customers using MediaFlex.com's online solutions. MediaFlex.com's e-commerce solutions allow Sir Speedy franchises to manage, distribute and fulfill on-demand print orders, providing cost savings and better customer service via the Internet. Sir Speedy chose MediaFlex.com for its customized order entry, document management and fulfillment capabilities.

 

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: