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Shape Up Your Print Buying Skills at PBI’s Print Buyer Boot Camp

July 28, 2011
CHESTNUT HILL, MA—July 28, 2011—If you’ve ever longed for a way to learn everything you need to know about printing and print buying in one place, you can stop wishing and start learning on Sept. 12, 2011, at Print Buyer Boot Camp! from Print Buyers International (PBI).
This one-of-a-kind program will kick off at McCormick Place in Chicago on the day before the start of the 6th Annual Print & Media Conference. It is produced by the leading organization for professionals who purchase or influence the purchase of print and other media and is specially designed to help new and intermediate print buyers, designers, marketers, and corporate communicators master printing basics.
At PBI’s Print Buyer Boot Camp, you’ll receive an introduction to printing and print buying basics and explore print industry terminologies and technologies. You’ll also examine current print industry trends and challenges, and develop an understanding of the present—and future—of print and print buying.
Print Buyer Boot Camp! is different from other educational programs because of the quality of the material and the expertise of the instructors. Our in-depth curriculum is created for print buyers, so it’s tailored to your needs. Our faculty consists of “top brass” educators with the highest levels of experience, whose names stand for excellence in their respective fields. You’ll learn from:
• RIT Professor Emeritus Frank Romano, author of 45+ books and hundreds of articles, founder of eight publications, one of the print industry’s most popular keynote speakers, and the acknowledged “Dean of Digital Printing”
• Print Educator Steve Suffoletto, whose 30+ years of diversified print industry experience combined with his knowledge of color measurement, color control and color management has fueled his success as a trainer and consultant for companies around the globe
• Print Buyers International Founder (PBI) Margie Dana, a former print buyer and currently, public speaker, e-newsletter writer, book author, blogger and consultant who has built a career around providing print buying professionals with much-needed education and information
The quality of the Boot Camp curriculum and speakers is what attracted leading commercial printer Trend Offset Printing to sponsor a luncheon for Boot Camp attendees, explains Vice President of Strategic Sales Aaron Day.

“Trend Offset Printing is excited to be a special sponsor of the Boot Camp, as we believe very strongly in the need for our industry to continue to educate everyone involved with print and the distribution of print,” Day says. “The need has never been greater for the print buying community to fully understand the value print can deliver to their company’s brand and revenue growth. We have dedicated our efforts to helping our clients find more value in print and the Boot Camp is an excellent source of information.”
Every PBI Boot Camper will also receive a complimentary copy of the Print Buyer Boot Camp Handbook, an educational resource containing practical, valuable information about printing and print buying.
Register online for the 9-to-5 Boot Camp. Attendees are invited to register at the same time for the two-day Print & Media Conference. Early Bird rates for the Conference last through July 31.
To learn more, please contact Executive Administrator Phyllis Myung at Group discounts are available.

About Print Buyers International
Print Buyers International (PBI) is an independent organization that caters to professionals who purchase or influence the purchase of print and other media. Each fall it hosts an annual conference, providing education and networking for professionals who work with printing and the graphic arts. Learn more at
About GRAPH EXPO 2011
GRAPH EXPO 2011, coming to Chicago’s McCormick Place, Sept. 11-14, 2011, is the largest commercial and package printing, publishing & converting, mailing, transactional, newspaper, and marketing exposition and conference for the Americas this year. At GRAPH EXPO you will gain all of the knowledge, technologies, connections and solutions you need to grow your business now—and position it to win in the future. For complete information and to register, visit

Source: PBI.

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