SG360º, a Segerdahl Co., Launches Empirical Website
WHEELING, IL—January 23, 2014—SG360º has launched its new Website that communicates the company’s evolution from printer to multi-channel integrated marketing services provider.
Exemplifying the company’s expansion, IDEAS360, a Brand Design Agency, led by Steve Bagby, senior vice president and chief creative officer, developed an internal SG360º team of digital professionals together to, design, write and build the new site as well as producing sites for SG360º customers.
“IDEAS360 believes in the need for impactful communication and to achieve that, it requires the ability to create touch,“ said Bagby.
The agency is one of two new strategic and creative marketing services offered to SG360º customers. The company has also delved deeply into the science of direct marketing with EMPIRICALinsights, and its ability to uncover consumers’ motivations. EMPIRICALinsights has been developed through an exclusive partnership with Dr. Howard Moskowitz, the world-renowned experimental psychologist in the field of psychophysics, an inventor of world-class market research technology and founder of GENOMICS and iNOVUM.
“Our team of expert direct marketers provides strategic and creative solutions spanning from the testing of an idea, to design, to writing and to final production and delivery,” explained Rick Joutras, SG360º chairman, president and CEO. “We are the only company that can combine these capabilities with digital, web, and sheetfed offset printing or an integrated process of all media. The new Website has already become a powerful tool for communicating these unmatched capabilities, within our industry, to existing and new clients.”
SG360º clients are some of the nation’s most well known luxury/clothing retailers, big box, food, electronic and home/hardware retailers. The company is involved in almost every industry—from finance to healthcare to automotive and other service industries, including some of the world’s largest advertising agencies.