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SG360°, a Segerdahl Company, Names Marcus Bradshaw New CFO

February 26, 2014

WHEELING, IL—February 26, 2014—Empirical multi-channel integration company, SG360º, has announced the hiring of Marcus Bradshaw as its new executive vice president and CFO. Bradshaw will take over responsibilities from long-time SG360º chief financial officer, Gary Gardner who is retiring after more than 14 years of helping guide the company through great periods of financial growth and business expansion.

“It takes a very special person to replace such an established marketing services industry executive like Gary,” said Rick Joutras, SG360º chairman, president and CEO. “Marcus comes to SG360º with the extensive experience, skills and vision that is necessary to continue our company’s ongoing evolution from world-class printer to an empirical multi-channel integration company providing services from graphic design and mailing to web site development and consumer data analysis.”

Bradshaw joined SG360º from PromoWorks where he was chief financial officer for the consumer engagement services company for the past five years. He has also held executive financial and business strategy positions for Valassis Inc.’s international coupon division NCH and Kraft Foods’ global snack division.

Bradshaw will be responsible for all of SG360º’s finance, credit, billing, purchasing, human resources and information systems. He is a key member of the leadership team and will utilize his experience in business development, marketing, capital investment strategies and relationships with the financial community, to further the growth and prosperity of SG360º.

Company Overview

SG360° a Segerdahl company, is the empirical multi-channel marketer for many of the world’s largest and most well known brands. SG360° is made up of Four Arcs of Action:

  • SG360º BRANDIRECTions direct marketing solutions are optimized from start to finish through services that include national online testing panels, behavioral segmentation, predictive modeling and lifecycle integration.
  • SG360º BRANDEMOTions is where the Ideas360º Brand Design Agency develops and executes award-winning creative that amplifies an idea based on strategy for direct mail, print, TV, OOH, in-store, online and digital platforms.
  • SG360° IMPRESSions is where a massive array of printing presses transform a strategic vision into a tangible reality, bringing ideas to life through inline web printing, sheetfed offset printing and variable digital printing.
  • SG360° EXPRESSions is where final production, hand assembly, finishing, secured assembly, mailing and distribution logistics, direct mail pieces are shaped, crafted and placed in the hands of the consumer.

Source: SG360º.


 

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