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Seybold Boston--Back to Beantown

April 1999
From Adobe's K2 to Apple's G3, from Markzware's MarkzScout to EPSON's Stylus 9000 and from Agfa's Galileo to Creo's SQUARESpot—Seybold brought the digital movers and shakers back to Boston, where file transfer, asset management, color proofing, thermal platesettind every other degree of digital prepress stood on a welcome, familiar platform.


BY MARIE RANOIA ALONSO


Seybold, Boston. What a familiar and pleasant ring that name carries. With all the hype and hoopla surrounding the return of

Seybold to Boston last month, all roads led to the Hynes Center for the latest advancements in digital prepress, digital printing and "repurposing" content for the Internet.

Couldn't make the trek to visit the chiefs of file transfer, digital asset management, color management, imposition, preflighting, color proofing, digital platesetting and more, who were all camped in Beantown? Don't give it a second thought. Printing Impressions wouldn't miss it for all the tea in, well, Boston! For those printing executives too busy overseeing pressroom productivity, for those prepress directors too entrenched in new scanning or digital proofing initiatives, we present a sampling of the hot news, hot trends and even hotter product talk.

All Hail Adobe's K2!
Adobe, naturally, took a lead position at the show, as the father of PDF. Adobe's John Warnock, president, and Charles Geschke, CEO, laid out their collective version of publishing for both print and the Internet during the exposition's opening keynote. Both Adobe executives stressed that publishers in the near future are going to have to be conscious of the need to publish for both media simultaneously. And, to no one's surprise, both Warnock and Geschke reported that Adobe would deliver to publishers that convergence with an integrated, new set of publishing packages.

Enter K2, the code name for InDesign, the latest page design and text editing masterpiece from Adobe. The former K2 can import QuarkXPress pages using a drag-and-drop interface. Objects and text can also be placed on different layers on the page, a strong feature for multi-language document versions.

InDesign's text editing features allow text to be converted into outlines, as well as receive nested graphics while remaining fully editable—not to mention the very cool pen tool, that allows text to run around page elements.

Major news from Adobe also included the introduction of PressReady software, a professional printing and proofing tool for select desktop color ink-jets. PressReady extends the latest generation of color ink-jet printers to deliver Adobe PostScript 3 output. PressReady is based on a new Adobe PostScript 3 implementation that Adobe has optimized for use with ink-jet printers; now featured is advanced color management based on industry standards and tools to help create, print and manage color-calibrated PDF files.

 

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