Seybold Boston–Back to Beantown
From Adobe’s K2 to Apple’s G3, from Markzware’s MarkzScout to EPSON’s Stylus 9000 and from Agfa’s Galileo to Creo’s SQUARESpot—Seybold brought the digital movers and shakers back to Boston, where file transfer, asset management, color proofing, thermal platesettind every other degree of digital prepress stood on a welcome, familiar platform.
BY MARIE RANOIA ALONSO
Seybold, Boston. What a familiar and pleasant ring that name carries. With all the hype and hoopla surrounding the return of
Seybold to Boston last month, all roads led to the Hynes Center for the latest advancements in digital prepress, digital printing and “repurposing” content for the Internet.
Couldn’t make the trek to visit the chiefs of file transfer, digital asset management, color management, imposition, preflighting, color proofing, digital platesetting and more, who were all camped in Beantown? Don’t give it a second thought. Printing Impressions wouldn’t miss it for all the tea in, well, Boston! For those printing executives too busy overseeing pressroom productivity, for those prepress directors too entrenched in new scanning or digital proofing initiatives, we present a sampling of the hot news, hot trends and even hotter product talk.
All Hail Adobe’s K2!
Adobe, naturally, took a lead position at the show, as the father of PDF. Adobe’s John Warnock, president, and Charles Geschke, CEO, laid out their collective version of publishing for both print and the Internet during the exposition’s opening keynote. Both Adobe executives stressed that publishers in the near future are going to have to be conscious of the need to publish for both media simultaneously. And, to no one’s surprise, both Warnock and Geschke reported that Adobe would deliver to publishers that convergence with an integrated, new set of publishing packages.
Enter K2, the code name for InDesign, the latest page design and text editing masterpiece from Adobe. The former K2 can import QuarkXPress pages using a drag-and-drop interface. Objects and text can also be placed on different layers on the page, a strong feature for multi-language document versions.