Service Drives Print Buyer Loyalty, Sales Leads for EFI PrintSmith Users

JAMESTOWN, RI—Feb. 15, 2011—Survey Advantage, a leading provider of customer loyalty and lead generation services, and EFI, a leader in print production workflow and management information software, have introduced the new EFI PrintSmith CustomerPulse service. The service leverages valuable print buyer feedback to monitor and benchmark customer loyalty while generating sales leads and referrals.

By leveraging EFI PrintSmith’s powerful Report Writer module and Survey Advantage’s proven print buyer feedback process, the two companies have created a customized solution to make managing the feedback process painless and effective.

Larry Furlong, owner of Alphagraphics-Phoenix, AZ, had this to say about the new service, “Survey Advantage’s team of experts do all the work, indentifying customer problems early and helping us maintain top-notch customer service. Its service is easier and more effective than using off-the-shelf survey software or postcards. We are also closing new business from the leads it generates. At $49/month it delivers solid ROI.”

A Webinar will be held on Feb. 21, March 2 and March 9 from 12-12:30 p.m. Eastern to explain the benefits of the program, share examples of how printers are using customer feedback and detail how the service works.

About EFI
EFI ( is a world leader in customer-focused digital printing innovation. EFI’s award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company’s robust product portfolio includes Fiery digital print controllers and solutions; VUTEk superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions.

About Survey Advantage
Survey Advantage is the leading provider of customer retention and lead generation programs servicing the printing and graphics communication industry. Its services, CustomerPulse and MarketPulse, improve productivity by helping printers manage their customer relations and overall operational effectiveness.

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