Self-Publishing of Books Sees Triple-Digit Growth in Just Five YearsOctober 24, 2012
While marketing their works remains the next great hurdle for self-published authors, Bowker research points to major influencers within their control. The firm’s surveys of book consumer habits show that authors can effectively reach more readers with online excerpts, retailer recommendations and customer reviews.
Bowker is the world's leading provider of bibliographic information and management solutions designed to help publishers, booksellers, and libraries better serve their customers. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, the company also generates research and resources for publishers, helping them understand and meet the interests of readers worldwide. Bowker, a ProQuest affiliate, is the official ISBN Agency for the United States and its territories. The company is headquartered in New Providence, NJ, with additional operations in England and Australia.