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Seidl's Bindery -- Lone Star Finisher

February 2004
By Chris Bauer

Managing Editor

The phrase, "Houston, we have a problem," is not a sentence often uttered by customers of Houston-based Seidl's Bindery. Bill Seidl works hard to make sure of that.

"Our primary goal is to eliminate problems on the front end," Seidl explains. "Before a job gets to us, we want to be involved in the production or the layout. Or, when it gets to us, it is important to have both our CSR and preflight departments catch any errors before we are into the job for three days and then find out there is a problem. Our goal for this year is to continue to improve on that."

This includes putting a very experienced employee on preflighting detail, and preflighting every job.

Seidl's Bindery was founded in 1975 by the Seidl family. Bill Seidl, along with wife, Jeannie, bought the company in 1986, and moved it into a 20,000-square-foot facility located in northwest Houston. From there, they built the business from the ground up. There were 20 employees at the time of the buyout. The trade bindery currently has more than 100 employees, has added 17,000 square feet of facility space and 10,000 square feet of storage space, runs two shifts year round, and can offer 24 hour service. With an emphasis on customer service, reliability and trust, Seidl's has evolved into a bindery that it's customers can count on.

Staying Focused

Seidl's Bindery is committed to a company-wide program for continuous improvement. Its management and employees, as a team, recognize the dedication necessary to produce products that meet or exceed customers' expectations. Seidl stresses that the company focuses constant attention on every step of every process to ensure that jobs are done right. The goal is to do it right every time.

While being committed to customers is important, the move that really surged the company ahead was when, six years ago, Seidl decided to get into what he calls "big-league perfect binding." The company moved away from smaller perfect binders and moved to larger Kolbus lines. They also started using 100 percent PUR (polyurethane reactive) adhesives for perfect binding.

"That really put us on the map, and from there we just got into more specialized items. We developed a niche where no one else was—and we have been successful at it."

PUR adhesives differ from conventional hot melts in that they cure by crosslinking via a chemical reaction with moisture contained in the paper stock or surrounding air. Once cured, the adhesive's higher molecular weight provides a tough, pliable bond that is resistant to temperature extremes. PUR adhesives, Seidl says, deliver distinct performance benefits over typical binding adhesives.
 

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