Screen (USA) Results at Show Surpass Expectations
ROLLING MEADOWS, IL—09/25/2009—Decision makers journeyed to Chicago to do business at PRINT 09, and business in the Screen (USA) booth was nonstop. For the Rolling Meadows, Ill.-based company, that translated into more than $35 million in sales across the portfolio of Screen digital printing systems and prepress solutions.
“Our traffic for leads was as heavy as at any trade show in which we have participated,” said Robert Prah, vice president of sales. “The total commitments at PRINT 09 exceeded our overall sales goals. The people we met with on the show floor were serious about buying, as opposed to just making the rounds. We secured many orders on the digital printing side and the platesetter side in North America and South America.”
Screen organized its technology demonstrations and product introductions around the theme of “Opening Doors to Opportunity.”
“We wanted to give PRINT 09 attendees exactly what they wanted: new markets to explore, new revenue streams and proven solutions,” Prah said.
To that end, the Screen exhibition area boasted the largest selection of Truepress digital printing systems the company has ever assembled for a U.S. show, with more introductions of new equipment and software for print production, like the moderately priced Truepress Jet1600UV-F flatbed inkjet printer and the newly developed Trueflow SE ver. 7.0 workflow management system.
“The Truepress series is gaining popularity within many segments of the printing industry because the various models are suited to such a wide range of printing applications,” Prah said. “Our customers recognize quality and flexibility.”
About Screen (USA)
Screen (USA), a wholly owned subsidiary of Kyoto, Japan-based Dainippon Screen Manufacturing Co., Ltd., is a leading supplier of systems and components for the graphic arts industry. Its diverse line of integrated products includes CTP recorders, automated workflow solutions and digital printing systems. Digital printing applications include print on demand, variable data, industrial and sign/display printing. For more information, please visit Screen’s website at www.screenusa.com. All trademarks and registered trademarks used herein are property of their respective owners.