Sappi and VSA Post Third Episode of ‘Off Register’ Satirical Video Series
BOSTON—April 14, 2011—Sappi Fine Paper North America announced the release of the latest installment of its popular online video series, “Off Register.” The newest episode—“Fanatny Rod”—pokes fun at the less-than-truthful excuses printers often give clients when their jobs go awry. “Off Register” (www.youtube.com/user/OffRegister) uses real-life experiences on press that everyone involved in the print process can relate to or find humor in.
Like all the videos in the series, “Fantany Rod” is based on an actual story from an industry printer.
“Everyone can relate to these videos, whether a printer, designer or sales person. The stories aren’t only funny—they’re true!” says Patti Groh, director, Marketing Communications, Sappi Fine Paper North America. “The campaign has been a huge success with our target audience. We’ve clocked nearly 60,000 hits since our launch in December 2010.”
Sappi’s “Off Register” not only shares hilarious stories of printing, it also invites the public to share in the fun. The series celebrates the quirks of the printing process, the personalities everyone in the process must contend with, and the desire to produce good work despite uncontrollable variables. And, at the end of each video, Sappi invites printers to share their own ‘war stories’ for future episodes. Stories can also be submitted here firstname.lastname@example.org.
The next video release in the series—“Cruelty-Free Printing”—will feature a designer who is spending a little too much time worrying about lunch rather than the problem with her print job. This episode is scheduled to launch in June.
Sappi “Ideas that Matter” 2011 Call for Entries
The company also announced the 2011 call for entries for “Ideas that Matter”—an annual, innovative grant program that supports and transforms the creative ideas of designers into a powerful force for social good.
More than a decade ago Sappi established the “Ideas that Matter” grant program to recognize and support designers who donate their time and talent to create communications materials for a wide range of charitable activities. This year's Call for Entries answers the question 'What can design do for the greater good?' by affirming and financially supporting the meaningful ideas behind the aesthetics of design.