Sappi Releases Sixth Episode of ‘Off Register’ Parody Video Series
BOSTON—Jan. 24, 2012—Sappi Fine Paper North America announced the release of the sixth episode in its humorous online video series, “Flo Channel: Off Register.” The latest episode, “Paper Claim,” makes fun of the laborious process of filling out a paper claim.
“Off Register” is based on real-life experiences of printers and captures some of the funnier, more absurd aspects of being on press, which many people involved in the print process can relate to or find entertaining.
In “Paper Claim,” actors from Second City Improv deliver another hilarious episode, as they labor over the seemingly endless list of questions that come from an actual paper claim.
“Sappi realizes that no one enjoys filling out a paper claim, so we figured, why not poke fun at the undertaking,” says Patti Groh, director, marketing communications, Sappi Fine Paper North America. “The ‘Off Register’ series continues to be a hit among our customers and we’re planning to build on this energy with more episodes planned for the future.”
Sappi’s “Off Register” not only shares hilarious stories of printing, it also invites the public to share in the fun. The series celebrates the quirks of print production, the personalities people must contend with in the process and the desire to produce good work despite uncontrollable variables. Sappi continues to invite printers to share their own ‘war stories’ for future episodes. Story ideas can also be submitted through firstname.lastname@example.org.
Sappi Fine Paper North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers and market pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset and Flo, are used in premium magazines, catalogs, books and high-end print advertising. The company is also the world’s leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand. Sappi’s release papers provide the surface aesthetics for synthetic fabrics used in footwear, clothing, upholstery and accessories, as well as the textures for decorative laminates found in kitchens, baths, flooring and other decorative surfaces. An integrated pulp and paper producer, with state-of-the-art pulp mills, Sappi is the third largest seller of hardwood pulp in North America.