Sappi Introduces a Digital Printing Marketing Resource for Printers

BOSTON—May 4, 2011—Sappi Fine Paper North America has launched a new Digital Design Center, a Web application that allows printers to create custom marketing tools to promote their digital printing capabilities.

“In three easy steps, printers can customize marketing pieces to promote their own digital printing capabilities, and the piece can be printed on any of Sappi’s high-quality digital papers. With the introduction of this powerful, customer-friendly tool, we hope to inspire our printer partners and take our digital product portfolio to the next level,” said Jennifer Miller, executive vice president, strategic marketing and communications at Sappi.

Upon completion of a simple online registration, Sappi’s Digital Design Center invites printers to customize the marketing tool by inputting print-shop-specific information based on topics such as: products (the equipment the print shop runs), services (creative, logistics, prepress, proofing, among others) and sustainability (chain-of-custody certifications, renewable energy usage, recycling program).

In addition, the marketing tool provides information about the digital printing and paper segment, as well as tips and tricks to optimize digital printing on Sappi’s portfolio of digital papers.

As a final, customizable step, each printer can choose a portfolio of high-res, premium images to print along with their customized marketing piece. Images from the automotive, fashion, pharmaceutical, retail and travel industries, are provided from Friend+Johnson, one of the most highly regarded creative representatives in the country. After spending just a few moments with Sappi’s Digital Design Center tool, printers have a high-value, customized marketing sell sheet and a portfolio of theme-specific images to help them sell their printing services.

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Source: company release.

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