Sappi Introduces a Digital Printing Marketing Resource for Printers
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BOSTON—May 4, 2011—Sappi Fine Paper North America has launched a new Digital Design Center, a Web application that allows printers to create custom marketing tools to promote their digital printing capabilities.
“In three easy steps, printers can customize marketing pieces to promote their own digital printing capabilities, and the piece can be printed on any of Sappi’s high-quality digital papers. With the introduction of this powerful, customer-friendly tool, we hope to inspire our printer partners and take our digital product portfolio to the next level,” said Jennifer Miller, executive vice president, strategic marketing and communications at Sappi.
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