Sandy Alexander Introduces Line of Personalized 3D Mailers
CLIFTON, NJ—June 15, 2012—Sandy Alexander, a leading commercial print provider, has unveiled a unique line of original and patented 3D mailers that for the first time leverages one-to-one, variable-data printing.
The line was developed in conjunction with 3D Paper Graphics in Old Saybrook, CT, that specializes in designing 3D mailers. The strategic alliance combines Sandy Alexander’s industry leading one-to-one marketing and variable-data printing capabilities with 3D Paper Graphics’ expertise in designing high quality proprietary and patented paper engineered products. The result is the first-ever line of 3D mailers that are personalized in runs as few as 1,000 pieces.
“The synergies from combining these two unique marketing vehicles will dramatically increase response rates for our clients, beyond even the record rates achieved by one-to-one marketing,” said Mike Graff, CEO and president of Sandy Alexander. “These targeted, creative, one-of-‐a-kind pieces will breakthrough all of the noise and clutter generated in the marketplace from the unfocused shotgun effect of mass media. These formats will be impossible to ignore, create excitement and compel the recipient to action. We are expecting double digit response rates based on our one-to-one marketing and direct mail experience.”
The initial launch consists of 20 items with whimsical, but descriptive, names such as: scissors starburst, double rotating gears, clutter buster business card presenter, exploding map, and lucky jumpers, to name a few. The launch will be supported with promotional mailings, videos, trade show and association presentations and more. The line complements Sandy Alexander’s other graphic communication services which includes: commercial printing, wide & grand format printing, retail visual merchandising, cross platform marketing, and more.
About Sandy Alexander
Sandy Alexander is the largest independently owned, high-‐end commercial graphics communications company in the nation, serving the needs of Fortune 500 companies and many other enterprises from coast to coast. Sandy Alexander’s broad array of services range from digital solutions, sheeted & web capabilities, webs with in-line finishing/personalization, wide & grand format and printing for retail visual merchandising. Because of Sandy Alexander’s broad range of resources, Sandy Alexander can provide the most impactful and efficient printing for any campaign regardless of substrate, size or quantity.
About 3D Paper Graphics
3D Paper Graphics is led by Chris Crowell, a 40-year veteran and pioneer in the paper engineered industry. Crowell introduced pop-ups into almost every form of print advertising, marketing and promotion. Today, clients who understand the power of 3D include it as a regular part of their marketing mix and 3D Paper Graphics products are successfully used in direct mail, packaging, floor displays and greeting cards. Unlike typical “dimensional” products like mugs, pens or other promotional objects, 3D Paper Graphics’ engineers, illustrators and graphic artists create unique, cost-effective paper designs for major industries under the direction of Partner and Creative Director, Joe Klim. Recipients of these memorable pop-ups keep and display them, frequently for years.
Source: Sandy Alexander.