Sandy Alexander Expands One-to-One Marketing with Third HP 10000 Digital Press
CLIFTON, NJ—January 22, 2014—Sandy Alexander, a leading direct mail and commercial print provider, announced that it has brought online its third HP Indigo 10000 digital press further expanding its capacity in One-to-One Marketing. Sandy Alexander was an original beta site for the press and is the first company in the United States to have three HP Indigo 10000s in one location. Since the press is primarily used for one-to-one marketing/variable data printing campaigns, Sandy Alexander has concurrently expanded its team of experts and capabilities in the variable data composition, data management and custom workflows areas.
"In this competitive marketplace, the new sheet size, short runs, and personalization provided by the HP 10000 helps leading brands maximize the impact of their marketing efforts by significantly differentiating their campaigns," said Mike Graff CEO and president of Sandy Alexander. "The demand for the new sheet size in combination with our variable data printing capabilities has been dramatic. The unique format and image quality combined with our industry leading one-to-one and cross marketing capabilities has allowed us to support new programs for our Fortune 500 clients in the automotive, fashion, financial, retail and travel industries.”
Graff also added "The press with its 29" format and built-in duplex mechanism makes it possible for the first time to digitally print and personalize any size application including pocket folders, posters and large layflat books. That combined with our expanded content management offerings, allows clients to easily implement and manage personalized communications with highly targeted messaging. This increased creativity and efficiency has resulted in more impactful marketing offerings providing our clients with a competitive advantage in the marketplace. Due to that success, additional capacity was required."
Sandy Alexander’s digital offerings include the three HP Indigo 10000 digital presses and HP Indigo 7000. The company has applied its industry leading cross platform color management solutions to these systems.
About Sandy Alexander
Sandy Alexander is the largest independently owned, high-end commercial graphics communications company in the nation, serving the needs of Fortune 500 companies and many other enterprises from coast to coast. Sandy Alexander’s broad array of services range from digital solutions, sheetfed and web capabilities, webs with in-line finishing/personalization, wide- and grand-format and printing for retail visual merchandising. Because of Sandy Alexander’s broad range of resources, Sandy Alexander can provide the most impactful and efficient printing for any campaign regardless of substrate, size or quantity. Sandy Alexander is also a leader in protecting the environment with 100 percent wind energy, SGP certification, digital and wide- and grand-format carbon neutral facilities and tri-certification for chain-of-custody paper.
Source: Sandy Alexander.
