Sandy Alexander Awarded Patent for Its ‘Moving Steps’ Brochure
CLIFTON, NJ—Nov. 22, 2011—Sandy Alexander, one of the nation’s leading, high-end commercial graphics communications companies, has received a provisional patent from the U.S. Patent Office for its “Moving Steps” direct mail brochure. This groundbreaking brochure provides a waterfall effect on the side of the piece, allowing clients to highlight a variety of topics and the consumer to quickly access different subjects.
Mike Graff, president and CEO of Sandy Alexander, said, “Moving Steps has been a very successful marketing tool for our Fortune 500 clients. Because of its unique format, consumers readily pick up the piece and thumb through the brochure. The in-line customizable format allows marketers to build awareness on a variety of topics with the result being a significant increase in response rates and sales versus a traditional direct mail vehicle.”
This type of creativity is not new to Sandy Alexander. The company printed the first-ever mix-and-match for Esquire Magazine, the “best game ad ever” for the launch of Ubisoft’s Assassin Creed 2 video game, and a Gap ad insert that resulted in one of the highest levels of recall ever achieved in a print advertising campaign.
The steps piece, which was conceived by Sandy Alexander’s team of paper engineers, is one of many unique direct mail pieces developed by Sandy Alexander. Other items include: two and three-tier pop-ups, sticker ad inserts, fragrance strips, and much more. This innovation, combined with Sandy Alexander’s industry leading color management, provides clients with the most intrusive and efficient marketing vehicles available in today’s marketplace.
About Sandy Alexander
Sandy Alexander Inc. is the largest independently owned, high-end commercial graphics communications company in the nation, serving the needs of Fortune 500 companies and many other enterprises from coast to coast. Sandy Alexander’s broad array of capabilities range from digital solutions, sheeted & fullweb printing, fullweb with in-line finishing/inkjetting, wide & grand format and printing for retail visual merchandising. Because of Sandy Alexander’s broad range of capabilities, it can provide the most impactful and efficient printing for any campaign regardless of substrate, size or quantity.