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Sandy Alexander--Appetite for Construction

February 2000
Sandy Alexander has forged a reputation as an upscale, high-end printer, which continues to grow through present investments and future acquisitions.


BY ERIK CAGLE


Let's face it, Sandy Alexander may not be for everyone when it comes time to choose a commercial printer. Roy Grossman, president of the company, admits as much.

The primary reason is as simple as asking this question: Would you go to a five-star restaurant for a burger, fries and cola?

"We operate within the 20 percent of the commercial market that's considered high-end color," notes Grossman of the Clifton, NJ-based company, which has a sister plant in St. Petersburg, FL. "Clients come here because the most important element they need out of a project is unparalleled color. Color, to them, is essential to the way they market their message and sell their products and services.

"A client who is unable to perceive a difference between the ability of one printer to put ink on paper, as opposed to another printer, is probably not going to be a Sandy Alexander customer," Grossman adds. "Most of our business tends to come from the fashion, automotive, graphic design, healthcare and pharmaceutical markets—areas where their image and message are extremely important, and ink-on-paper is a large part of what they count on to convey it."

That pledge to provide the highest quality printing was underscored by a $20 million capital improvements program, which, technically, was completed late last year, but is still an ongoing process. Further growth is planned through strategic acquisitions with an accent on synergies, and adopting new technologies that improve the product quality, save valuable time and streamline once-cumbersome processes.

"Sandy Alexander runs a tight ship and has a good business strategy," states Frank Stillo, chairman and CEO. "We focus on high-profile accounts, where the customer needs the best quality and service and is usually willing to pay a premium for it. We strive to give our clients total printing management and solutions, in terms of products, distribution and marketing services."

It is safe to say 1999 was an eventful and profitable year for Sandy Alexander, with an estimated $120 million in annual sales. How high will that revenue figure rise in 2000? As Yogi Berra might say, the limitations are limitless.

In the Beginning
Sandy Alexander has come a long way. Its modern roots can be traced to 1975, when Herb Alexander merged his company with Carnival Press, a joint venture of Stillo and Hal Fogel. The pair brought with them their Western Gear P26 half-web press, which had been somewhat revolutionary when viewed in the context of the times. Four-color, 38˝ sheetfed presses were popping up in pressrooms around the country, while web offset presses were largely untested and viewed as inferior to their sheetfed counterparts, which replaced letterpress as the print technology of choice.

 

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