Ryan Printing Becomes a ‘One-Stop’ Resource for Clients with HP Solutions
Al Ryan saw the opportunity to become a better resource for clients like AERCO International Inc. a few years ago. With his company’s offset operations growing, Ryan determined the increase in business represented an opportune time to invest in technology and expand. Digital printing was the logical, next step for the business as way to add new, high-demand offerings.
“Our customers were interested in digital printing for shorter-run and variable-data printing,” said Ryan, “but it could not just be any type of digital printing—the HP Indigo 5500 Digital Press we installed in March 2009 allowed us to maintain the high quality our customers deserve and set us apart from local competitors.”
Becoming a more complete solution for marketers
For Ryan Printing’s existing customers the digital installation represented an opportunity to consolidate print jobs sent to multiple printing companies to a single provider that could produce a wider range of work under one roof.
Ryan Printing started producing its customers’ targeted and shorter-run collateral printing, then expanded its web-to-print capabilities as it became more proficient with the HP Indigo press.
Ryan Printing soon added a number of new customers. In 2010, print industry veteran Rob Mangini joined the firm as a vice president and worked with Al Ryan to expand the company’s service offerings into web to print, social media, wide-format printing and e-commerce.
In early 2011, with revenue growing almost 50 percent, Ryan Printing added its second HP Indigo 5500. Printing done on the HP Indigo presses now accounts for approximately 30 percent of Ryan Printing’s revenues. The company anticipates continued growth as it rolls out new, templated web-to-print tools that will send jobs directly to the Indigo presses’ print queues.
Bringing wide-format graphics services in-house
After outsourcing some new wide-format graphics work, the company installed an HP Designjet Z6200 Photo Printer and a flatbed HP Scitex FB500 Industrial Printer in late 2011.