ROCHESTER, N.Y. — Rochester Software Associates (RSA) recently received two Pinnacle Awards from the Rochester chapter of the American Marketing Association at an awards ceremony in downtown Rochester, N.Y. Chosen from nearly 140 entries, RSA received:
- A Pinnacle award for the “Why Web to print” explainer video campaign, produced by NAPCO Video Services;
- An honorable mention for RSA’s “In-plant Insights blog,” launched in 2016.
Pinnacles are awarded based on a formula of creativity and results.
“We are happy to be recognized again by RAMA for the results that our marketing efforts generate for RSA,” notes RSA’s Marketing Director Elisha Kasinskas. “This is our fourth Pinnacle award in three years. For the ‘Why Web to print’ campaign our objective was to create an engaging campaign to generate awareness of our software product, WebCRD. By teaming with In-plant Graphics, the leading magazine for our target market, to develop, distribute and advertise an explainer video, we achieved meaningful, yet cost-effective results.”
Watch the award-winning video below: