Donnelley Buoys Custom Publishing, E-Reader Services

CHICAGO—RR Donnelley has acquired New York-based Sequence Personal, a provider of proprietary software that enables readers to select relevant content to be digitally produced as specialized publications. Focused originally on the creation of individualized medical journals with targeted advertising, Sequence has expanded its technology to enable custom publishing across a broad variety of verticals.

For example, its Anthology offering provides consumers a wide array of choices for individualizing content. Publishers and other organizations can take advantage of Sequence’s applications to increase revenues by allowing advertisers to select unique ad selection criteria for more targeted delivery.

“We continue to expand the revenue enhancement solutions that we can provide to publishers and other customers,” said Thomas Quinlan, RR Donnelley’s president and CEO. “In combination with our extensive digital production platform that includes more than 1,000 units worldwide, Sequence’s software offers a practical, immediate way to monetize that demand. This will be a superb fit with our CustomPoint Solutions Group, which is helping customers implement a host of innovative content creation, management and delivery services.”

Sequence will become a part of RR Donnelley’s CustomPoint Solutions Group, which provides collaborative strategies for originating creative and editorial content, multichannel marketing, e-subscription models, self-serve direct marketing and custom publishing.

In other company news, Donnelley has also acquired Austin, TX-based LibreDigital, a provider of digital content distribution, e-reading software, content conversion, data analytics and business intelligence services to book, magazine and newspaper publishers, as well as to e-reader device providers.

LibreDigital is a pioneer of digital replicas for books and periodicals and today supports the e-reading supply chain with electronic preparation, distribution and engagement services. It is a leading provider of e-content to more than 40 e-commerce sites, including those of leading tablet providers.

LibreDigital’s platform also enables publishers to market and sell digital content direct to the end consumer. Customers include publishers, as well as manufacturers and marketers of standalone, tablet and mobile e-reading devices.

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