R.R. Donnelley Moves Toward Standardization

CHICAGO—R.R. Donnelley announced its intent to move its entire print platform to standardized workflow and file format specifications during the next 18 months.

The printer will create “Digital Solution Centers,” centers geared toward preparing files for print. The first center, based 60 miles southwest of Chicago, will focus on specialized publishing segments, such as trade and special interest consumer magazines.

The move is part of Donnelley’s efforts toward standardizing print workflows and file formats for specific customer markets. In 2001, the company completed the implementation of standardized workflows for the book publishing market. Here again, Donnelley will tap Creo’s Prinergy PDF workflow, along with Creo’s Synapse InSite Internet portal, which allows customers to access files via the Web.

“R.R. Donnelley’s Digital Solution Centers will provide customers with the versatility and convenience to access their pages anytime,” states Mary Lee Schneider, president, premedia technologies, R.R. Donnelley Print Solutions. “This will give customers greater control over their schedules and make file processing more streamlined and accurate.”

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