RRD to Include Prinova's Messagepoint Platform in Its Digital Solutions Offering

TORONTO —December 12, 2016 — Prinova Corp., a leader in developing and delivering innovative software and services within the customer communications management market has announced that its flagship Messagepoint customer message management platform will be a key component of the RR Donnelley Digital Solutions offering. RR Donnelley has been providing the Messagepoint solution to its customers as part of its custom communications solutions for more than five years, and as a result of its ongoing success with Messagepoint, it is further integrating the product into its RRDigital offering.

The RRDigital solution set supports a true omni-channel strategy and focuses on providing customers with solutions that create digital relationships with their members and consumers. This focus allows customers to reduce costs, ensure compliance and increase consumer satisfaction. By offering Messagepoint, RR Donnelley enables customers to deliver highly personalized, targeted messaging and content across multiple channels without IT involvement; adding to improved processes, significant savings and greater choice for consumers. The flexibility of the solution lets customers make near real-time adjustments in message content to dramatically improve the effectiveness and impact of communications.

For example, one customer reduced the cycle time for changes from three months to two days — inclusive of compliance and management approvals. The newly enhanced capability of a real-time environment further increases the value and leading edge services that RR Donnelley provides to its customers. Whether it’s one letter or 1,000 letters ... real-time processing means the message gets in front of consumers quicker than ever before.

“We are excited to continue to broaden our global partnership with RR Donnelley, and for our Messagepoint platform to be an important part of their omni-channel messaging strategy,” says Nick Romano, CEO of Prinova. “Messagepoint provides RR Donnelley’s customers access to an award-winning, highly collaborative hybrid-cloud based solution to solve their customer communications requirements and improve the overall customer experience.”

Tim Reedy, senior VP at RR Donnelley also adds, "Messagepoint has been a significant addition to the RRD Business Communication Services suite of collaborative tools, enabling our client’s business users to create, manage, and deliver personalized messages and content across all of their distribution channels for several years. We look forward to providing even more functionality through the Messagepoint customer message management software, in conjunction with our RRDigital solutions, as we continue to add value to the mission critical communications we produce."

About RR Donnelley
RR Donnelley is a leading global provider of integrated multichannel marketing and business communications solutions. With more than 52,000 customers and 42,000 employees across 28 countries, RR Donnelley offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage, deliver and optimize their multichannel communications strategies.

About Prinova and Messagepoint
Prinova Corp. is a leader in developing and delivering innovative software and services within the Customer communications management market. Prinova’s Messagepoint solution helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT. For more information, visit www.messagepoint.com.

Source: Prinova.