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Donnelley Awarded Catalog Production, Document Management Contracts

November 1, 2010
CHICAGO—Nov. 2, 2010—R.R. Donnelley & Sons Co. has been awarded a multi-year catalog production agreement by Swanson Health Products and a multi-million dollar contract by Prudential UK to manage its document management operations to 2021.

The Swanson agreement—which renews and expands the companies’ existing relationship—draws on Donnelley’s gravure, offset and direct-response printing capabilities, as well as its co-binding resources. Swanson Health Products, headquartered in Fargo, ND, brings national and Swanson brand vitamins, supplements and natural health care products direct to consumers.

“Swanson develops and maintains long-term customer relationships by providing exceptional value and outstanding service,” said Lee Swanson, President. “R.R. Donnelley mirrors that approach. It offers a broad range of capabilities and uses services such as co-binding to help us contain costs and enhance our marketing communications program.”

“We are very proud to continue to build on our relationship with Swanson. Employees across our platform will serve Swanson as they produce and mail Swanson's house and prospecting catalogs,” stated John Paloian, R.R. Donnelley's Chief Operating Officer. “We believe that integrating gravure, offset, direct response and logistics capabilities through a single resource offers multi-channel merchants such as Swanson an exceptional resource.”
 
Prudential UK is part of Prudential plc, an international financial services group that serves approximately 25 million customers in Asia, the U.S. and the UK. The R.R. Donnelley solution, to be executed through its Global Document Solutions offering, includes the print management of marketing collateral, the production and delivery of outbound transactional communications, inbound document processing, on-site management of multi-functional devices and print rooms as well as scanning, indexing and archiving.

Donnelley will also work collaboratively with Prudential in the UK to introduce communication innovations that will continue to help enhance its customer relationships. Many aspects of the existing customer communication processes will be significantly re-engineered to reduce costs while at the same time enhancing service. Enhancements will include the implementation of new printing, document routing and identification technology and the deployment of new digital communication channels.

Tulsi Naidu, operations director, Prudential UK & Europe, said, "Understanding and responding to our customers' needs is at the heart of our business, and we believe that RR Donnelley will add significant value in enabling our communications to be even more effective and efficient in reflecting our deep commitment to our customers."
 

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