Mailstream: Small Footprint, Large ROI

June 2009

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“Mailstream” is a new fully automated Direct Mail Finishing System that converts press sheets into finished mail products. Because of its small footprint, Mailstream is ideal for all size printers who want to bring mailing services in-house. With smaller space requirements, a low cost basis and high levels of automation and production, the Mailstream offers high profit potential to the mail finishing process.

The uniqueness of this system allows the user to process multiple-up mail pieces and perform numerous functions in one pass. Direct mail pieces are edge trimmed, slit, scored, and perforated, in both directions; remoistenable glue is applied followed by folding and fugitive glue closure as the final step. These processes are completed in one single pass with delivery to mail trays in zip code order. There is no other system on the market today capable of maintaining the mail sort order which greatly reduces excess processes and labor costs. Mailstream is ideal for both VDP products and Ink-Jetting or Static Direct Mail.

Companies Mentioned:

Rollem Corp. of America

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BINDING & FINISHING
MAILING/POSTAL

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(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b>

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why?

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece.

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions.

Here are just a few of the many takeaways you’ll learn:

• How to leverage data
• The importance of data verification
• How to use relevant images to evoke an emotional response
• How to effectively use pURLS to increase response
• What formats are working
• What elements you should test

Today, it’s all about personalized 1-to-1 marketing. The message needs to be relevant. And, the more relevant the message is, the better the response rate.

VDP turns data into dollars!

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry.

Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...