Roland Replaces Reilly as Big Flower Becomes Vertis Inc.

BALTIMORE—Big Flower Holdings has consolidated the businesses of its three constituent divisions, TC Advertising, The LTC Group and Webcraft, relocated its corporate headquarters here, and changed its name. The moves are only the latest steps in the $1.8 billion company's efforts to reinvent itself, moves that have included taking the company private, and which officials say will soon include the elimination of the holding company structure and the closer coordination of the three businesses.