RIT Drops ‘Print’ from School’s Name
ROCHESTER, NY—Wanting a name that reflects the changing media landscape, the School of Print Media at the Rochester Institute of Technology (RIT) will now be called the School of Media Sciences. The shift comes as the school historically has kept up with advancing technology, economic shifts and cultural changes, according to RIT.
“This new, strategic shift will leverage our respected and historic foundation in print media to incorporate a ‘print-plus’ approach, that includes insights and understanding in the areas of the Web, mobile and social media, complementing the precision and technical understanding of the printing industry,” says Chris Bondy, administrative chair of RIT’s School of Media Sciences. “Students will emerge from the School of Media Sciences as media architects acquiring skills to lead cross-media communications environments, both from a technical and operational perspective.”
Along with the name change, RIT says it is adapting and refining programs to provide emerging professionals with the knowledge and skills necessary to become successful leaders at highly recognized companies in various industries. Many RIT alumni hold leadership positions in some of the top graphic communications, imaging sciences and printing and publishing companies worldwide, and the shift towards digital is being implemented to continue that success.
RIT believes changing the name of the School of Print Media to the School of Sciences will more accurately reflect the integration of arts and sciences as they relate to the use of integrated cross-media communications. RIT is adapting and aiding in the transformation of traditional print-centric operations into successful cross-functional solutions of future.
“Communication is now multi-media. Marketing is now multi-channel. RIT has re-invented itself to provide the skills needed for a new generation of publishing and promotion professionals,” says Frank Romano, RIT professor emeritus.