RIT, Print Council Launch Website
August 2007
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ROCHESTER, NY—The Rochester Institute of Technology (RIT) and The Print Council have joined forces to launch “Print in the Mix: a Clearinghouse of Research on Print Media Effectiveness.”
The new site, published by RIT and funded by The Print Council, is a clearinghouse of information and research on the effectiveness of print in advertising and marketing. Print in the Mix (www.printinthemix.rit.edu/) comprises a collection of statistical information and research on all areas of printing, including direct mail, magazines, custom publishing and newspapers.
The new site, published by RIT and funded by The Print Council, is a clearinghouse of information and research on the effectiveness of print in advertising and marketing. Print in the Mix (www.printinthemix.rit.edu/) comprises a collection of statistical information and research on all areas of printing, including direct mail, magazines, custom publishing and newspapers.
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