Ricoh's Production Printing Business Group Launches Advertising Campaign for the Pro C900
September 2008
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The new campaign features visuals of customers pondering various printing needs, with creative that touts the product's quality and affordability. In order to encourage customers to consider Ricoh and the Pro C900 when choosing a production device, the campaign's "Think Production. Think Ricoh" slogan positions the RICOH Pro C900 as the solution for critical printing needs such as web-to-print, variable data printing, and document design and production.
The affordability message is supported by the printer's superior performance combined with its extremely low maintenance and ability to co-exist within the current production printing environment. In addition, the RICOH Pro C900 incorporates Trained Customer Replaceable Units (TCRU), which allows customers to replace necessary parts, minimizing downtime and maximizing productivity.
"The new advertising for the RICOH Pro C900 captures the fundamental goal of the product which is to provide a new alternative for customers looking for high-quality color production printing at an affordable price," said Carl Joachim, vice president of Marketing, PPBG, Ricoh Americas Corporation. "We believe this device will enable our customers to compete in an increasingly competitive business environment."
The campaign is running in leading industry publications such as Printing Impressions, In Plant Graphics, Quick Printing and Digital Publishing Solutions with the first ads appearing in August. Additionally, the campaign is being supported through online e-newsletter banners related to those media outlets' Websites.
The RICOH Pro C900 is a digital color printer offering large production capacity and high productivity with speeds up to 90 ppm (pages per minute) in full color. It is user-friendly and includes the latest Ricoh image processing technology as well as the Fiery RIP for high-image quality output at an affordable price point. In addition, the RICOH Pro C900's extensive in-line finishing provides added flexibility and efficiency for
About Ricoh's Production Printing Business Group
The Production Printing Business Group (PPBG) of Ricoh Americas Corp. is dedicated to delivering state-of-the-art, high-speed production systems that provide efficient document workflows with high-volume production printing and finishing. Incorporating superior engineering, service, reliable technology, and extensive software and finishing options, PPBG helps production centers to cost-effectively modernize and streamline their operations to meet today's rapid turnaround and high-quality demands.
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