Ricoh Unveils First-Ever iPad App for Driving Commercial Printing Profit

WEST CALDWELL, NJ—September 6, 2011—Ricoh Americas, a leading provider of digital office equipment and advanced document management solutions and services, today unveiled a first-of-its-kind iPad app designed specifically to help grow commercial printing businesses.

The Ricoh TotalFlow Production App is a business development tool that helps commercial printers increase sales of high-value services via iPad-driven marketing presentations that guide face-to-face selling.

The app also helps these businesses operate more efficiently by providing online supplies ordering, service requests, user manuals, on-demand video training, and an up-to-the-minute media/substrate guide. All of these services, tailored within the app to the specific Ricoh production printer(s) a customer owns, can help sharply reduce costs.

The app in action
Consider a customer eager to order 5,000 identical postcards promoting a new venture. That’s a low-margin, low-return campaign for the print/marketing services provider and the customer. Ricoh’s app helps foster the conversation between the PSP and the customer about the value of customized, and even multi-channel campaigns. The salesperson can use a presentation, video and white paper in the app to counsel the new client on the value and ROI associated with variable data printing (VDP), personalized images, QR Codes, personalized landing pages (pURLs) and more.

“The growing list of tools contained and accessible through the app help make the commercial printing business owner/salesperson a true business consultant able to sell more services of higher value, and deepen the customer relationship,” said Tim Vellek, vice president, Production Printing Business Group, Ricoh Americas Corporation. “The app’s self-service capabilities help Ricoh customers get more satisfaction and return from their production printers. An app like this is unique in our industry, and it’s a platform we’re building on.”

Other scenarios
Maximizing uptime. A Ricoh Production Printer has reached the point of requiring preventative maintenance. The operator, using the Ricoh TotalFlow Production App, contacts Ricoh service and a call is placed. For those customers who take advantage of Ricoh’s Trained Customer Replacement Units (TCRU) program, the operator can click through a video tutorial of the parts replacement procedure right on the tablet, leading to increased uptime and printer availability.

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