Ricoh Makes Strategic Investment in PTI Marketing Technologies
“From data analytics to brand management to our new Clickable Paper tool, there are a wealth of offerings that can bring value-added benefits to any portfolio—beyond traditional hardware. Our investment in PTI, a leading innovator in the marketing technology space, further demonstrates our dedication to enabling our customers to go beyond today’s thinking and beyond print—and deliver upon an expanded view of the future,” Hosoe added.
“We are very excited with the investment from Ricoh. After many years of software development, it is especially gratifying to know that an industry leader such as Ricoh has recognized the importance of the marketing operations technology space to such a degree that they are making a strategic investment in our company,” said Coleman Kane, president and CEO, PTI Marketing Technologies. “Ricoh’s investment, combined with their expertise and worldwide footprint, will allow PTI to expand rapidly and deploy our MarcomCentral and FusionPro software globally.
“The combination of Ricoh’s best-of-breed solutions with PTI software will help both organizations stand apart from the competition,” continues Kane. “Together we will develop and distribute a global offering that will help companies succeed strategically, and at the same time, demonstrate a return on their marketing investment.”
In 2011, the companies announced that Ricoh will offer a cloud-based software solution that supports a multitude of output delivery formats for print and other media, including PDF, AFP and HTML email based on PTI’s SaaS software, MarcomCentral. This solution enables enterprises to provide distributed agents, salespeople and others with access to brand-driven collateral.
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. $23 billion). The majority of the company’s revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.