Ricoh to Focus on Helping Printers to Transform and Thrive at drupa 2012

DÜSSELDORF, GERMANY—Feb. 27, 2012—Ricoh’s presence at drupa 2012 will be its biggest yet. Visitors to its stand in Hall 08a (B46-1 and B46-3) will see its extensive portfolio of software and hardware, suitable for print service providers who are growing their business beyond print, or expanding into marketing and communications services. CRDs can also see how Ricoh can help them to increase the commercial contribution of their operations.

Visitors to the Ricoh stand will be able to see the Ricoh TotalFlow portfolio, Ricoh Pro C901 Graphic Arts Edition, Pro C751 digital color cut sheet presses, and the InfoPrint 5000 VP full color continuous feed platform. Ricoh is also showcasing the new Ricoh Carbon Balanced Printing Programme; the next generation of the Ricoh Business Driver Programme; and a new color wide- format printer.

Ricoh’s focus throughout the event will be on transformation, and showing how Ricoh will partner with print service providers towards a transformed future. Visitors can experience Ricoh application zones that are designed to give practical demonstrations on moving into new markets, how to access the latest industry knowledge and expertise and how to implement new digital workflows. The zones are: Marketing, Packaging, Publishing, Transactional and Enterprise. Each zone will feature Ricoh customers who will share their experience of transformation through offering new digital print applications and services.

Visitors’ time on the Ricoh booth promises to be distinctive and unique. Ricoh is creating a personalized experience for guests who pre-register at They will be recognized through QR code technology and can enjoy a bespoke and interactive journey around the stand – configured precisely to their needs, whether it is to understand Ricoh’s web to print solutions or to gain insight into how Ricoh can support their business development needs.

Peter Williams, Executive Vice President Ricoh Europe PLC and Head of the Production Printing Business Group in Europe, explains: “There is no doubt that printing companies need to make changes to adapt to today’s new market realities. And there are many new trends towards targeted marketing campaigns, print on demand and just-in-time delivery – all opportunities for businesses to take full advantage of now and in the future.”

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