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Richard Childress Racing Unveils Latest Wraps Powered by Roland

February 12, 2013

For this season, RCR’s graphics professionals worked on redesigns (variations upon existing wraps) for returning sponsors, as well as completely new wraps for two new Nationwide Series sponsors joining the team for 2013—Shore Lodge and White Tail Resort. Additionally, the crew created a special “Honey Nut Cheerios” wrap for the car full-time Nationwide Series driver Austin Dillon will use in his attempt to qualify for his first Daytona 500.

The race car that gets the most attention year after year is Harvick’s No. 29 Budweiser Chevrolet. “That’s our flagship wrap,” said RCR Graphics Manager Nick Woodward. “The fact that Kevin drives that car has a lot to do with it, but the high-quality design and colors of the wrap certainly add to the attraction.”

RCR’s graphics team take advantage of the off-season to design and install wraps for its new and repeat sponsors. They also work diligently during the season to make sure the wraps look good for every race. That isn’t an easy task, considering the wear and tear NASCAR racing puts on these vehicles. “Under normal ‘city street’ conditions, vehicle wraps are durable and long lasting,” said Woodward. “But NASCAR conditions are far from ordinary—it’s a world of scratches, bang-ups and full-on crashes. We completely re-wrap every one of our cars prior to each race, which means we’re installing wraps on an average of seven to nine vehicles per week.”

Woodward points out that new NASCAR “Generation 6” auto body regulations brought about extra challenges, and work, for the RCR graphics team as they prepared for the 2013 season. “NASCAR introduced a new set of body style and tolerance rules for this year, so we needed to create new 3-D renderings and design templates for all of our wraps,” he explained. “The changes were significant, requiring both our graphics crew and our digital printers to work overtime.”

To keep pace with these demands, Woodward and his team rely on four Roland eco-solvent large-format printers, including a 64˝ VersaCAMM VS-640 metallic inkjet printer/cutter, and three SOLJET models—a 54˝ XC-540 printer/cutter, 64˝ XJ-640 printer, and a 54˝ XC-540MT metallic inkjet printer/cutter. “Just about every graphics team in NASCAR has turned to digital printing technology versus paint,” said Woodward. “A lighter vehicle means more speed, and whereas multiple layers of paint added around 14 pounds to one of our cars, a digital wrap adds only nine pounds. Being able to easily remove a digitally created wrap to make body repairs is also a big advantage. Instead of having to strip off all that paint, and then re-paint, a removable digital wrap can be peeled off quickly and easily.”

Woodward also stresses the importance of dependable equipment when it comes to fulfilling RCR’s extensive graphics needs. “When we’re in full swing, prepping for the upcoming season, we don’t have time for problems or delays,” he said. “There are periods when we’re running our Roland large-format printers 14 to 16 hours a day, seven days a week, pumping out the prints needed for our wraps. These machines are reliable workhorses—we couldn’t get the job done without them.”

To learn more about Roland’s partnership with Richard Childress Racing and watch videos of the RCR graphics team in action, visit: For more information on the complete lineup of Roland products, visit

About Richard Childress Racing

Richard Childress Racing has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and NASCAR Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John’s Chevrolet), and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour Vienna Sausage/Fast Fixin’/Charter/Husky Liners Chevrolet), 2012 Nationwide Series Rookie of the Year Austin Dillon (No. 3 Advocare Chevrolet), and an all-star driver lineup on the No. 33 Menards Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast Fixin’ Chevrolet team. The NASCAR Camping World Truck Series program will consist of 2012 Camping World Truck Series Rookie of the Year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).

About Roland DGA Corp.
Headquartered in Irvine, CA, Roland DGA Corp. serves as the U.S.-based marketing, distribution and sales arm of Roland DG Corp. in Hamamatsu, Japan. Celebrating 30 years of innovation, Roland provides business-critical solutions every day to professionals across the sign, grand-format, sublimation, UV inkjet, digital graphics, vehicle graphics, fine art, medical, dental, photography, packaging, label, engraving and 3D modeling industries. Roland DGA is ISO 9001:2008 certified, and Roland DG is ISO 9001:2008 and 14001:2004 certified.

Source: Roland.


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