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RFID Changes Course

IDTechEx

March 2007
The main emphasis of RFID use and supply has radically changed course. That was the message of the large IDTechEx RFID Smart Labels USA event in Boston in February. The business is booming in just about every sector other than the supply of pallet and case tagging to retailer and military mandates, where there are two problems. A severely uneconomic price level has been established by suppliers for the tags, readers and chips and they still do not work reliably on obscured cases in a pallet load, where wet, metallic and glass items are involved ie most of what is sold in a supermarket. Yet users Michael Okoroafor of Coca-Cola and Leslie Hand of Ahold declared that they are determined to solve the problem somehow.

China leaps ahead

For the first time this year, the US is no longer the biggest RFID market. It is China, thanks to huge orders for HF RFID card systems for National ID and e-cash in cities and orders for secure access at LF. Animals are also a big emerging market out there, with legal push highly likely soon. Despite almost the whole of the rest of the world standardizing on LF for animals, Sparkice of China described pig tagging at HF because its HF tags for this purpose are 35 cents and will be 17.5 cents within one year - a far cry from the $2 LF animal ear tag in Australia and the West.

HF still the most popular frequency

HF is also rapidly replacing LF for laundry and very metallic objects such as beer kegs and gas cylinders, again on price, with TAGSYS, now headquartered in the US, being a leader. Masterclass delegates visited their facility. Indeed Ahold reported 100% reads for TAGSYS tags on Pfizer drugs, where it is currently the exclusive supplier. Where HF is replacing LF for secure access and race timing, DAG System of France is a leader. All delegates used its access gate. HF remains by far the most popular frequency by money spent and profits made.

Chinese suppliers gear up for exporting later

IDTechEx noted that several Chinese RFID suppliers have now entered the top ten in the world and, gorging on the huge Chinese market, they will be ready in a few years to take on exports with massive economies of scale already in place. This year, China may order as many HF library tags as the rest of the world combined and it has already placed a large order for HF RFID tickets (potential 3 billion yearly). For now, the orders are being placed very widely across Chinese industry but Watchdata and Datang Telecom are among the leading Chinese suppliers. Despite Huahong and other chipmakers getting some of the action it is the European NXP that makes most of the chips for RFID in China - mainly HF. Motorola is having success selling UHF RFID systems into China, notably to China Post.
 

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