Printing Impressions

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Rex Three : Technology Provides Edge

April 2010
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REX THREE, the pride of Sunrise, FL, has developed a reputation for quality that has resonated with some of the biggest names in the retail and entertainment industries.

Its client roster includes Wachovia, Comcast, ESPN, Holiday Inn, Topps, Royal Caribbean and Nickelodeon. Rex Three mixes package printing, commercial and publication work for verticals ranging from hospitality, automotive, advertising and marketing services.

Suite of Services

Hospitality clients like Holiday Inn require eye-catching direct mail pieces featuring loyalty gift cards and tear-off prizes that stimulate repeat business. On the automotive front, Rex Three's interactive programmers have developed event-based automated campaigns that help promote automotive sales and service reminders when they're due.

Ad agencies lean heavily on Rex Three to guide them through the infancy stages of a project to seek out opportunities for cost savings, aid in planning and provide logistical insight.

As for marketing services, the company enjoys creativity challenges. It utilizes cross-media software to make variable data direct marketing campaigns last longer by combining direct mail with personalized URLs (PURLs), e-mail blasts and other electronic-based enticements.

Rex Three extends the borders of its full-service graphic communications company repertoire to include photography and design support, mailing, fulfillment, distribution and asset management.

The company, which has been in business for more than 50 years, posted sales of $20 million in 2009, good enough to rank 255th on the Printing Impressions 400 list of top printers by sales. It has six facilities dotting central and southern Florida, and a total of 120 employees.

It stands to reason that companies which pride themselves on offering the most relevant cross-channel marketing and printing expertise don't want to be in the position to have to hide or mask any antiquated or inefficient chink in their armor. Thus, in 2007, Rex Three made the decision to incorporate the LithoTechnics Metrix job planning automation and integration software.

According to Vince Sita, Rex Three's vice president of manufacturing, his firm was able to realize the benefits of a faster, more streamlined estimating, planning and prepress production process. In turn, Rex Three's customers benefitted from exceptional service and faster turn times on projects.

"Our planning software was not easy to use," Sita recalls. "CSRs were intimidated by it, and we were unable to send layout data directly into our Rampage workflow. That workflow forced us to keep using our old Preps desktop imposition software, as an additional step." After the company purchased Metrix version 2.0, Sita notes that Rex Three reaped increased productivity, reduced errors and remakes, greater production accuracy and faster project turnaround. He estimates the company's annual labor savings to be $120,000. Plus, the average layout and imposition job can now be completed in less than 10 minutes.

 

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