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Mark Smith
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Printing is an easy target because it tends to be a big budgetary item. The custom manufacturing nature of printing makes it difficult to challenge the analysis of potential savings, Fogel says.
"It's very easy for consultants to claim they are going to save a company anywhere from 10 to 50 percent of its total print expenditure because it's virtually impossible to establish a meaningful benchmark. The consultant will issue a big RFI to a prospect's core group of printers, but also throw a bunch of others into the mix to establish a baseline for pricing," he explains. "The savings often are overblown because it is a flawed model."
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