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Mark Smith
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Just when it seemed safe to go back online, the specter of short-sighted Internet business models has risen to threaten print margins. It's the players, more so than the concept, that is new.
Reverse auctions are now being touted by accounting firms and business consultants as a means for Corporate America to dramatically cut the cost of print work. The nature of the players means printing isn't necessarily even the main target, but rather gets lumped into a broader procurement strategy for commodities.
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