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Responsive Solutions Unveils the ‘Magic Touch’ for Printer Success

August 25, 2009
ST. PETERSBURG, FL—August 25, 2009—Responsive Solutions, creators of CUSTOMER+, a leading Web to print and online marketing automation system powered by Adobe InDesign Server, will be unveiling significant product enhancements at PRINT 09, the largest North American trade show for the graphic arts scheduled for September 11th through 16th, 2009, at McCormick Place, Chicago. It will be exhibiting in Booth 7234 at the show. For more information visit www.responsivesolutions.com.

“To address the new realities of today’s business communications market,” said Frank Miller, President, Responsive Solutions, “printers must address both customer-facing and internal efficiencies. CUSTOMER+ is a Marketing Resource Center offered in a Software as a Service (SaaS) model that does just that. Responsive Solutions coined the term and has the most robust offering in the marketplace. Visitors to our booth at PRINT 09 will see how implementing CUSTOMER+ can ensure business efficiency, create new revenue streams, more profits and a customer engagement process that ensures a high level of customer retention.”

A Marketing Resource Center streamlines the management and procurement of all types of sales and marketing collateral, including branded promotional items and apparel, through a single source regardless of where marketing materials are actually manufactured. To demonstrate the efficacy of CUSTOMER+, Responsive Solutions has created a Marketing Resource Center for a fictional coffee shop franchise called Mojo that will be the cornerstone of its demonstrations at Print 09.

This example of a fully functional, customized Marketing Resource Center that a print or marketing services provider can easily establish for any customer is similar to those in use by some of the market’s most successful service providers. It allows service provides to seamlessly connect customers to their own production operation. But more importantly, it enables service providers to benefit from new revenue streams by seamlessly connecting to business partners who can expand the range of services that can be offered. In addition to simplifying the use of trade partners to eliminate immediate investment requirements while building business volume, other key functions include:

• Direct Marketing: The CUSTOMER+ Marketing Resource Center enables fast, easy and brand-compliant mail and email direct marketing campaigns based on templates established by the marketer or franchisor. This self-service model allows sales personnel, agents, franchisees and other stakeholders to leverage a centralized repository of content to create unique and effective—yet brand compliant—direct marketing campaigns, including the ability to upload lists and track results. Marketers and franchisors can easily monitor field activity, refining campaign materials for optimum results.
 

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