Resource Centers Help Firms Generate Leads, Increase Sales

ROCHESTER, NY—March 2, 2011—PODi, the Digital Printing Initiative, announces a new concept in lead generation and prospect nurturing, the Resource Center. Designed by PODi Affiliate Caslon & Co. to give marketing/print service providers a powerful sales tool, Resource Centers are content-rich microsites that will help position service providers as thought leaders.

Added to existing Websites or used as standalone lead-generation programs, Resource Centers make it possible to generate and nurture leads, complete with real-time lead tracking notices and reporting, with little or no help from IT. Businesses of all sizes can profit from today’s vital content marketing strategies with intelligence drawn from the research libraries of PODi and Caslon, global authorities on marketing applications powered by digital printing.

Content marketing is essential to print and marketing solutions providers positioning themselves as thought leaders. “Marketers are looking for partners, not printers,” says PODi & Caslon General Manager, David Erlandson. “Your website must demonstrate a deep knowledge of marketing strategies. Become a trusted source for authoritative content on issues that matter to marketers and you will boost credibility and increase your sales.”

“For many service providers, creating this stream of top-quality content is simply cost-prohibitive. A Resource Center gives them an easy, inexpensive way to leverage huge libraries of rich content, including PODi’s database of over 450 digital printing case studies. They can concentrate on collecting and nurturing leads while we do the work of managing and updating the Resource Center.”

Resource Centers are perfect for continuing sales efforts, and require little or no effort from IT. Visitor data is collected automatically, lead notices are sent in real-time, and reporting is shared quarterly. Caslon Resource Centers are available in Standard or Customized configurations:

• Standard Resource Center: Effort-free, hosted and managed by Caslon. See a demo at

– Caslon chooses a variety of rich content and updates it monthly to encourage repeat visit.