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Resource Centers Help Firms Generate Leads, Increase Sales

March 2, 2011
ROCHESTER, NY—March 2, 2011—PODi, the Digital Printing Initiative, announces a new concept in lead generation and prospect nurturing, the Resource Center. Designed by PODi Affiliate Caslon & Co. to give marketing/print service providers a powerful sales tool, Resource Centers are content-rich microsites that will help position service providers as thought leaders.

Added to existing Websites or used as standalone lead-generation programs, Resource Centers make it possible to generate and nurture leads, complete with real-time lead tracking notices and reporting, with little or no help from IT. Businesses of all sizes can profit from today's vital content marketing strategies with intelligence drawn from the research libraries of PODi and Caslon, global authorities on marketing applications powered by digital printing.

Content marketing is essential to print and marketing solutions providers positioning themselves as thought leaders. “Marketers are looking for partners, not printers,” says PODi & Caslon General Manager, David Erlandson. “Your website must demonstrate a deep knowledge of marketing strategies. Become a trusted source for authoritative content on issues that matter to marketers and you will boost credibility and increase your sales.”

“For many service providers, creating this stream of top-quality content is simply cost-prohibitive. A Resource Center gives them an easy, inexpensive way to leverage huge libraries of rich content, including PODi's database of over 450 digital printing case studies. They can concentrate on collecting and nurturing leads while we do the work of managing and updating the Resource Center.”

Resource Centers are perfect for continuing sales efforts, and require little or no effort from IT. Visitor data is collected automatically, lead notices are sent in real-time, and reporting is shared quarterly. Caslon Resource Centers are available in Standard or Customized configurations:

• Standard Resource Center: Effort-free, hosted and managed by Caslon. See a demo at

- Caslon chooses a variety of rich content and updates it monthly to encourage repeat visit.

- Easily added to an existing Website or used as a lead generation program.

- Customized with service provider logo and header color.

- User receives monthly content summary copy which can be used to drive prospects to their site.

• Customized Resource Center: The site features rich content chosen by the service providers, and is updated monthly. User generated content can also be added. See a demo at

- iFrame Version visually integrates into the service provider’s own Website, and is hosted and managed by Caslon.

- SEO Optimized Version can be part of a more extensive SEO program.Caslon supplies HTML code monthly for addition to the service provider's website, making content easy to index by search engines for improved rankings.

For more information on Resource Centers, or to get information on pricing, visit or contact David Erlandson at or 651-389-1058. There will also be a free webinar on March 10 for people who would like to see the product in action. Register at Caslon Resource Centers are available to all Service Providers, with special pricing for PODi members. For information on PODi membership, please visit

About PODi
PODi ( is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.

About Caslon
Caslon ( helps companies leverage rapidly advancing digital technologies, especially digital printing. Since 1998, Caslon has been the international Affiliate of PODi, the Digital Printing Initiative , a consortium of leading hardware, software and service providers in the digital printing industry. Caslon provides top-level services for the PODi organization, including managing the online case study database, the annual PODi AppForum, the S3 Council, and the DEX User Forums.

Source: Company press release.



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