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ReMix Campaign Boosts Magazine and Catalog Recycling in New York City

March 2009
MEMPHIS, TN—March 20, 2009—ReMix partners Verso Paper Corp., Time Inc. and the National Recycling Coalition today announced that magazine and catalog recycling increased an impressive 29.3 percent since the launch of the New York City ReMix Campaign in January 2008. Results are based on data from extensive sorting of recovered waste paper conducted at the Pratt Industries paper mill in Staten Island every four months compared to a baseline sort conducted prior to the campaign launch.

ReMix—Recycling Magazines is Excellent!—is a national public education campaign created by the partners to increase awareness that magazines and catalogs can be recycled along with other paper products in residential recycling programs.

“We couldn’t be more pleased with the results of the New York City ReMix campaign, said David Hurd, director of the Council on the Environment of New York City’s (CENY) Office of Recycling Outreach and Education (OROE). “We know from our outreach efforts that people support recycling, but often are unsure what types of paper products can be recycled. Thanks in large part to ReMix, New Yorkers now clearly know how easy it is to recycle their magazines and catalogs right along with their other paper recycling,” he said.

The ReMix campaign began when a study by Time Inc. and Verso found that while 95 percent of all unsold newsstand magazines are recycled by newsstands and publishers, only about 17 percent of sold magazines are recycled. Before the launch of the New York City campaign, ReMix programs were successfully conducted in Boston, Prince George’s County, MD, Milwaukee, and Portland, OR.

The New York City ReMix campaign kicked off with a news conference hosted by Mayor Michael Bloomberg in the lobby of the Empire State Building in January 2008. Joining the founding partners in the New York City campaign were the Hearst Corporation and its Hearst Magazines unit, represented at the news conference by Hearst Magazines President Cathie Black; Pratt Industries, represented by Pratt Chairman and Chief Executive Officer Anthony Pratt; and Time Warner Cable, CENY, OROE and the New York City Department of Sanitation.

Beginning in February 2008, ReMix advertising appeared across the city in full-page public service advertisements in consumer magazines including TIME, Country Living, Cosmopolitan and Sports Illustrated. Ads also appeared on outdoor boards, city buses and sanitation trucks, in subway cars and stations, in movie theaters, on cable television and many other media outlets. The total value of paid and in-kind media advertising donations for the ReMix campaign exceeded $7 million.
 

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