Redken Implements Cloud-Based Print Marketing Solution from Postcard Services

Redken even deployed a state-of-the-art online video to support the My Business Toolbox Print Center initiative. See

“When it came to designing and deploying a specialized print-on-demand, postcard-oriented, cloud-based tool that empowers users to secure direct mail marketing collateral at the local level, Redken looked to us for expertise,” said Newell White, president of Postcard Services, “And that’s exactly what we provide—expertise in translating data into direct mail as simply as possible.”

About Postcard Services
Since 2003, Postcard Services has been dedicated to creating online tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. It serves over 35,000 small business clients nationwide. Additionally, Postcard Services provides an array of private label solutions for franchises, call centers, and larger businesses with repeat direct mail needs.

About Redken 5th Avenue NYC
Redken5th Avenue NYC (a division of L’Oreal USA): For nearly 50 years Redken’sfoundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redkenprovides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, the fashion capital of the world, Redkenis also at the forefront of trends and has created a strong relationship with the fashion. As a result, Redkenhas become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, science and inspiration, Redkenprovides salon professionals and consumers the ultimate professional edge. For more information, please visit

Source: Postcard Services.

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