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Range of Industry Issues Addressed on the First Day of the Offset and Beyond Conference

May 2009
LAS VEGAS—May 5, 2009—Attendees at the 2009 Offset and Beyond Conference, which kicked-off yesterday and takes place through Wednesday, May 6, are taking advantage of the advice and experience of some of the world's top business and print leaders.  
 
In addition to Printing Industries of America's stable of experts, key presenters at this year's event being held at Caesars Palace include Howard Putnam, the former CEO of Southwest Airlines. Putnam spoke about leadership in turbulent times. Additional speakers included Susan Kelly, chief executive and president of K/P Corp., Michael Makin, CEO of Printing Industries of America, and Gerd Finkbeiner, chairman of the executive board of manroland AG.
 
Highlights from Monday Morning General Sessions:
 
The Offset and Beyond Conference, presented by the Web Offset Association (WOA) and Printing Industries of America, started off on a high note as the audience was energized by Putnam, who also authored the book, "Winds of Turbulence." "You, as the leaders of your company and the printing industry, must have a clear and concise vision if you want to survive today's turbulent times," he said. It was Putnam who guided Southwest through the visioning process that led the airline to have a "fun" culture and provide an excellent travel experience. He says, "Turbulence is inevitable-but misery is optional...and it is people who make the difference in turbulent times."
 
Following Putnam was Susan Kelly, chief executive officer and president of K/P Corp., interviewed by Michael Makin, president and CEO of Printing Industries of America. "Do not take your best customers for granted," cautioned Kelly.  In 2007 K/P lost a major account to a competitor, which Kelly described as "a life-changing event for K/P... we were forced to restructure rapidly." Lowering their cost levels, changing processes and workflows, and redefining their corporate culture were all key to the successful transformation of K/P into an integrated marketing solutions provider. However, while they were restructuring as a result of the major lost account, Kelly noted, "We also had to make sure we kept our current clients delighted."
 
"Implementing quality systems, leveraging technology, and investing in automation to become more efficient and cost effective can't be emphasized enough in today's highly competitive marketplace," Kelly stressed. She also noted the accelerated shift in mindsets around print buying and manufacturing moving to a new economic model of distribute-then-print, as opposed to print-then-distribute.
 

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