Rab Govil to Keynote PODi’s 2012 AppForum Event
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“This is a fascinating and exciting development, certainly for marketers looking for ROI, and particularly for businesses looking for opportunities to grow with digital printing, which is the force enabling relevance and cross media integration.”
In addition to his keynote address, Govil will be presenting a pre-conference intensive session, “Relevant Direct Marketing: Putting Principles into Practice.” He explains the importance of relevance and gives attendees a framework of best practices to follow to ensure the success of their campaigns.
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