Rab Govil to Keynote PODi’s 2012 AppForum Event

ROCHESTER, NY—Nov. 8, 2011—PODi, the Digital Printing Initiative, has announced that Caslon and PODi President, Rab Govil, will round out the Keynotes for the 2012 AppForum digital printing and direct marketing conference, Jan. 23-25, 2012, in Las Vegas.

Govil is a leading expert in trending developments in variable data printing, integrated direct mail and relevant direct marketing. His Keynote presentation will explore today’s fast-moving media landscape to discover best practices for using cross media and emerging channels to deliver reliable ROI. He’ll also take a thought provoking look at direct mail and what’s next in direct marketing.

“The basic tenants of direct marketing haven’t changed—if you make a good offer to the right person at the right time your chance of conversion goes up,” says Govil. “What has changed dramatically is how that offer is delivered. Just a few short years ago the revolutionary new media was email. Now email simply has its place in the media mix, along with other traditional and emerging channels. Currently the hottest trends are mobile and social media, plus interestingly, and perhaps unexpectedly, the resurgence of direct mail.”

“This is a fascinating and exciting development, certainly for marketers looking for ROI, and particularly for businesses looking for opportunities to grow with digital printing, which is the force enabling relevance and cross media integration.”

In addition to his keynote address, Govil will be presenting a pre-conference intensive session, “Relevant Direct Marketing: Putting Principles into Practice.” He explains the importance of relevance and gives attendees a framework of best practices to follow to ensure the success of their campaigns.

Govil is recognized as a driving force in the direct marketing and digital printing industries. He serves as president of PODi, a worldwide community focused on growing demand for applications powered by digital print. He is also the president of Caslon & Company, a leading analyst firm in the arenas of multi-channel marketing and digital printing, and CEO of Naehas, a provider of an on-demand marketing platform used by Fortune 500 companies to automate and optimize complex marketing campaigns.