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R and R Images Orders Second HP Indigo 7600 Digital Presses to Meet Demand

September 13, 2012
PALO ALTO, CA—Sept. 13, 2012—HP announced that Phoenix-based R and R Images has ordered a second HP Indigo 7600 digital color press to address increased demand for marketing collateral and high-quality photo products. Those products have driven more than 70 percent revenue growth for the company in the past two years.
“We need more capacity and the HP Indigo 7600 delivers with efficiency, giving us a 25 percent cost savings and superior margins,” explains Rod Key, founder and CEO, R and R Images. “That’s why we decided to order another press. Anyone in our position would be crazy not to consider it.”
Forging a new business model
Like many print service providers, the company faced financial challenges in 2008, forcing the company to reexamine its established business model. The long-time HP Indigo customer turned to HP for help finding a solution.
“The 2008 economy really forced us to look hard at our company, and I didn’t realize how inefficient we were at the time,” said Key. “But HP took the time to truly understand our business and costs. They showed us tools we had not thought about, such as SmartStream Production Analyzer, and now we’re getting much better margins. Honestly, they’ve helped us manage our business and expenses to be more profitable.”
HP SmartStream Production Analyzer is a tool for automatically monitoring and evaluating multi-press production environments using real time and historical production data. R and R relies on it to improve production floor efficiency, tracking metrics such as utilization, volumes, speeds and press statuses.
Now business is booming again for the company, with revenue on pace to double this year. The next logical step for Key was installing the HP Indigo 7600 to keep up with increasing page volumes and further improve production efficiency.
High performance, high throughput
The HP Indigo 7600 Digital Press is the fastest 13x19˝ format digital sheetfed press in the market, producing 120 four-color pages per minute or up to 160 pages per minute in Enhanced Productivity Mode (EPM). With a duty cycle of four million color pages a month, the press significantly increases production speed and capacity, enabling R and R to deliver customer jobs faster and at lower cost.
The press supports new special effects including textured and raised print, enabling the company to expand into high-value applications with dimensional marketing collateral and photo products. R and R also relies on established HP Indigo benefits such as offset-matching print quality, HP Indigo ElectroInk White and the industry’s widest media range.

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