Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Quebecor World Surpasses 1.1 Billion Co-Mailed Pieces

October 2008
MONTRÉAL--10/15/2008--Quebecor World Inc. (TSX: IQW) today announced it has co-mailed more than 1.1 billion catalogs and periodicals for customers in its U.S. platform within a 12 month period. This milestone is another demonstration of Quebecor World's industry leading co-mail expertise dating back to the first inline co-mail pool developed at its Quebecor World Mt. Morris, IL facility in 1996 in partnership with Ted Hesemann, CEO of Herrschners, Inc. Today, Quebecor World offers a comprehensive array of inline and offline co-mail and mail list technology solutions to provide their customers with flexibility, multiple trim size options and predictive postage savings.

"When we started the first co-mail pool thirteen years ago Mt. Morris was co-mailing 65 million books. Today, their co-mail volume has nearly doubled. I am proud to have partnered with Quebecor World and the Mt. Morris team in the early days of co-mailing and am impressed with how far Quebecor World has taken this initiative to help customers throughout their U.S. platform as they continue to lead the industry," said Ted Hesemann, CEO of Herrschners, Inc. "Congratulations to Quebecor World on this monumental achievement," said Hesemann.

Quebecor World has designed an enhanced version of its inline co-mail offering to provide catalogers with new solutions to counter significant increases in postal rates. Benefits of this offering include predictable postage savings, multiple trim size options, weekly co-mail events as well as flexible, opt-in participation and customized reporting. This combined with Quebecor World's offline co-mail, mail list, postal affairs expertise and distribution services ensures that catalog customers have seamless access to a full suite of mailing solutions.

Earlier this year, Quebecor World Logistics became the first in the industry to offer mixed class co-mail pools to publishers and catalogers, which has since tripled in volume. As a direct result, Quebecor World Logistics recently announced plans to open a new offline co-mail facility in New Jersey as a result of growing demand for mail optimization solutions.

"Quebecor World Logistics is leading the industry in terms of speed to market, with a 2.5-day offline co-mail pool turnaround," said Brad Nathan, President Quebecor World Logistics. "This combined with the power and flexibility of our inline offering will provide our customers with a distinctive option in the catalog market."

"Our enhanced inline and offline co-mail offering provides a superior solution and maximizes postal discounts for our catalog customers," said Brian Freschi, President, Quebecor World Marketing Solutions Group. "Catalogers have been under significant pressure and we have heard the need for greater postal savings.  I am happy to report that very soon we will be announcing revolutionary new technology to provide our customers with even greater flexibility and opportunities to reduce postage costs," said Freschi.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON MAILING/POSTAL >>

FROM THE BOOKSTORE

Your everything-you-need-to-know guide to personalized URLs, including: <b>Best Practices </b> on why they work, campaign strategy, multichannel creative, analytics, and <b>10 Case Studies</b> PURLs for Profit

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies...

ORDER NOW

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: