QuantumDigital Adds New Measurement Tools to Its Marketing Solution
AUSTIN, TX—July 27, 2011—QuantumDigital Inc., the turnkey provider for measurable direct mail, on-demand digital printing and e-mail marketing, has released two new reporting features available with the company’s TriggerMarketing program. These new features add increased measurement tools to help marketers gain deeper insights into customer behavior, measure business objectives and optimize program performance:
- Graphical charts—showing the number of orders placed against marketing opportunities, responses against orders placed and response method/channel.
- E-mail reporting—enabling marketers to create and email reports and graphical charts to customers
“For each company, guiding a brand in the new world of integrated marketing can and should be a different experience,” said Steve Damman, president and CEO, QuantumDigital. “What works for one certainly may not work for all; as such, we are committed to updating our offerings to meet the wants of our brand partners and the needs of their customers.”
“We anticipate that the graphical charts and email reporting features will be especially beneficial to advertising and marketing agencies, as well as real estate agents, as they work to report campaign ROI to their clients,” said Eric Cosway, executive vice president and chief marketing officer, QuantumDigital. “Advertising and marketing agencies can use these features during campaign pitch meetings, and real estate agents can use them during listing appointments, in an effort to demonstrate to potential clients the technology capabilities that can be brought to bear for amplified exposure.”
“These new features further distinguish QuantumDigital’s world-class ability to engage customers with a rich, integrated marketing approach and report on efficacy and ROI through analytics and reporting,” said Freddie Baird, EVP and Chief Operating Officer, QuantumDigital. “Based on customer feedback and continued innovation, QuantumDigital will continue to enhance the TriggerMarketing program to ensure it evolves with the changing needs of marketers and their customers.”
TriggerMarketing is a turnkey technology solution that allows marketing and advertising agencies, and franchise organizations that provide household services, to launch an integrated marketing and lead-generation campaign within seconds right from a smart phone or computer. Marketing collateral, such as direct mail postcards and flyers, ordered through TriggerMarketing incorporate the use of mobile texting, PURL + unique key codes, and QR codes to motivate response and provide warm lead notifications along with campaign metrics to a business in real time.
QuantumDigital Inc. is the turnkey provider for measurable direct mail, on-demand printing and email marketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital offers real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is based in Austin, TX.